You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business: Kim, Mike, Herman, Todd: 9781631953477: Amazon.com: Books
Full article: Luxury brand advertising: theory and practice
What is Brand Equity And How To Build It For Your Business
PDF) Brands and Branding in Media Management—Toward a Research Agenda